The Google Ads Data Processing Terms are meant for businesses established in the territory of a member state of the European Economic Area (EEA) or the UK, or Switzerland, or that, for other reasons, are subject to the territorial scope of the General Data Protection Regulation (GDPR), and for businesses subject to the California Consumer Privacy Act (CCPA). The Google Ads Data Processing Terms will supersede and replace the existing Analytics Data Processing Amendment (including the German Analytics Data Processing Amendment).
Google Analytics customers who have a direct customer contract or have entered into the Google Analytics 360 Terms of Use with Google may accept the Google Ads Data Processing Terms in the Administration section within their Account Settings. In order to enter in to the Google Ads Data Processing Terms, customers with businesses established outside of the EEA or the UK, or Switzerland and GA 360 customers need to proactively accept such terms in their Account Settings. Google Analytics Standard customers with businesses established in the EEA or the UK, or Switzerland do not need to take such action as the Google Ads Data Processing Terms have already been incorporated in such customers’ terms.
Please note: Google Analytics 360 Sales Partners and Customers who purchase Google Analytics 360 via a Sales Partner ("Resale Clients") are not eligible to accept the Google Ads Data Processing Terms and will need to enter into separate data processing terms with Google or their Sales Partner, respectively, instead. Acceptance of the Google Ads Data Processing Terms by Google Analytics 360 Sales Partners and Resale Clients through the Google Analytics UI will be invalid and will not create a binding agreement between Google and such Resale Clients. Please note, however, that this restriction does not apply to Google Analytics 360 customers who have accepted the Google Analytics 360 Terms of Use.